News for 'Har Match'

Modi is the hero, mobile phone is the heroine in UP

'Narendra Modi is single-handedly changing the formula to win elections. With money, human resources, mobile technology, the Internet, advance planning and tremendous confidence, he has spread his image more in UP villages than in urban areas.' Rediff.com's Sheela Bhatt reports from Lucknow on how Team Modi is changing the rules of the election game.